Entrepreneurship Masterclass Series

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Entrepreneurship masterclass series Aditya Ruia

Entrepreneurship Masterclass Series 01: Nurturing a Greener Tomorrow with Aditya Ruia,
Co – founder Beco

“We haven’t inherited the earth from our ancestors but borrowed it from our future generations. It is our duty to protect and preserve it for them.” On November 25th, 2023, Aditya Ruia, Co-founder of Beco, kickstarted the masterclass with this thought-provoking statement. He shared his inspiring story of establishing a successful e-commerce business focusing on sustainability. The first masterclass of the Entrepreneurship Masterclasses series was attended by many budding entrepreneurs, who gained valuable insights and advice on essential points every start-up founder should remember. Aditya Ruia provided invaluable knowledge and expertise to help these entrepreneurs take their businesses to the next level. Read on to get inspired.

Blog 1
Aditya’s entrepreneurship journey with Beco began when he stumbled upon a remarkably intact chocolate wrapper that had been left behind and forgotten for three decades. This unexpected encounter opened his eyes to the detrimental impact of plastic on our environment, prompting him to act and create a business that would make the planet a better place to live in.
Beckoning a Sustainable Business

Blog 2

The name Beco is an acronym for Better Eco, which stands as a testament to its core values of offering products that prioritize the well-being of consumers and the planet. Beco curates a range of eco-friendly home solutions that are easily accessible to the modern consumer, paving the way for a more sustainable future.
Aditya’s Advice for Young Entrepreneurs

During the masterclass, Aditya provided valuable insights that have been instrumental in his success as an entrepreneur. Here are five essential tips that can assist aspiring entrepreneurs in achieving their objectives.

  • Building a Strong Team: Creating a dedicated team that works together to overcome obstacles is essential for a successful project. Aditya emphasized the significance of fostering a cooperative and encouraging atmosphere among team members who share the same goals.
  • What Beco did: Hired team members with specialized skills.
  • Finding the Perfect Pricing: Setting the correct price for your products is crucial. You need to understand what customers are willing to pay, and accordingly reevaluate and modify your pricing strategy.
  • What Beco did: The company started making the cheaper product first to sell to the customers.
  • Gathering Customer Reviews: Active engagement with customers and paying attention to their feedback can provide valuable insights to start-ups on improving their products and services to meet customer needs.
  • What Beco does: The team closely monitors the customer reviews on social media handles for feedback.
  • Improving Customer Communication: Building trust and loyalty through meaningful customer conversations, addressing their concerns, and understanding their perspectives are crucial for fostering a strong bond beyond transactions.
  • What Beco does: Connects with customers at sales points and exhibitions to understand their needs and requirements.
  • Understanding Consumer Behaviour: Knowing how customers decide to buy is critical to delivering the products and services they want. Businesses can tailor their product offerings accordingly.
  • What Beco does: The company research how people buy things and what the competitors are selling.

The attendees left the session feeling inspired and motivated to apply Aditya’s teachings in their entrepreneurial journey.

Aditya’s passion for sustainability is truly inspiring and his team’s innovative approach towards green entrepreneurship is a great example for all of us to follow. Let’s take conscious steps towards a more sustainable future and make a positive impact on the environment and the world around us.

Check out the testimonial shared by one of the participants who attended Aditya Ruia’s masterclass. Get set to learn, grow, and make a positive impact!